The future and prospect of Online Advertisement

There is a huge competition in online advertising around the world in the demand of the digital  company. Although, the advertisement is the better need of the organizations, virtual organizations have dominated the market niche. In 2011, the revenue earned from online advertisement was US$ 31 billion. The advertisement market in the world is severe competitive. It is the almost the highest revenue earned. 

 Google is the mastermind of the online advertisement from the online perspective. The giant search engine has the greatest impact on the revenue center of the advertisement sector. 

No, the advertisement is the massive economic sector of the global business world. Online advertising is the index of internet based business activities such as targeting customers by market differentiation. This form of online communication for business promotion provides digital marketing solutions and intends to generate maximum revenue from the associate business partners, customers, government and also the public.

Online Advertisement focus on the following arenas:

1. Online goods and services are streaming media,  electronic books, software solutions;
2. Trading activities are auctions, digital wallet, advertising, price comparison service, social business;
3. Retail services are banking, food ordering, online flower delivery, online pharmacy, DVD-by-mail, travel, marketplace services;
4. Mobile commerce activities are payment, ticketing, e-procurement, purchase-to-pay; 

People are now concerned with the future of online advertising as well as the prospective success factor of the mega improvement in advertisement sector. There is no e-business side which has interest in growing demand of introducing their products through this form of business improvement.

In 2010, the revenue earned by the e-business parties all about US$ 26 billion. Randal Rotenberg, the CEO of Internet Advertising Bureau (IAB), has told that the improved index of revenue from online advertising is really positive and he’s optimistic about the technological concern of the mega source of revenue generation through internet. He also added that the evolution of Smartphone has an acute influence on the virtual advertisement industry. 

[Unveiling a red hot niche for Online Advertisement]

Online advertising is generally done through online search, Boolean search, advanced search, business research, visual display, brand promotion, and the click based advertisement. The advertisement through internet is more accessible than paper based advertisement. Advertisement maniac people don’t need to focus on the simple and old business model.

Facebook, the giant social networking site, is considered a great space of online advertising and now experts believe that only 60% of the total advertisement through web is possible within couple of years.

Advertisement of products via web is compounded by the sectoral configuration such as business idea, business format, sports related product, and home based service, communicative issues, academic tools and methods.

In near future, online advertisement will be the essential part of internet industry. Being more advantageous, it will threaten the paper based advertisement and also incurs more cost in internet research and analysis for e-business.